Privacy Policy

As fellow horse enthusiasts, we understand the importance of security and discretion, both in the stable and online. We encourage you to read this policy carefully to understand our practices regarding your personal data.

1. Information We Collect

We collect information that you provide directly to us when you:

• Create an account on our website
• Make a purchase or attempt to make a purchase
• Subscribe to our newsletter or marketing communications
• Contact our customer service team
• Participate in surveys, contests, or promotions

The types of personal information we may collect include:

• Identity Data: First name, last name, username or similar identifier
• Contact Data: Billing address, shipping address, email address, and telephone numbers
• Financial Data: Payment card details (processed securely through our payment processors)
• Transaction Data: Details about payments to and from you, and other details of products you have purchased from us
• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website
• Profile Data: Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses
• Usage Data: Information about how you use our website, products, and services
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences

2. How We Use Your Information

We use your personal information for various purposes, including to:

• Process your orders and manage your account
• Deliver products and services to you
• Manage our relationship with you, including notifying you about changes to our terms or privacy policy
• Enable you to participate in promotions, contests, and surveys
• Administer and protect our business and this website
• Deliver relevant website content and advertisements to you
• Use data analytics to improve our website, products/services, marketing, customer relationships, and experiences
• Make suggestions and recommendations to you about goods or services that may be of interest to you

Our legal basis for processing your personal information is typically one of the following:

• Your consent
• The performance of a contract with you
• Our legitimate business interests
• Compliance with legal obligations

3. Data Sharing and Disclosure

We may share your personal information with:

• Service Providers: We share your information with third-party vendors who perform services on our behalf, such as payment processing, order fulfillment, data analysis, email delivery, hosting services, customer service, and marketing assistance.
• Payment Processors: When you make a purchase, your payment information is processed by our trusted payment partners including credit card processors and PayPal. We do not store your complete payment details on our servers.
• Shipping Partners: We share your delivery information with shipping companies to deliver your orders.
• Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

4. International Data Transfers

As a global company that ships products worldwide (excluding Asia and some remote areas), we may transfer your personal information to countries other than your country of residence, including to the United States where our business is headquartered. These countries may have data protection rules that are different from those of your country.

When we transfer personal information across borders, we implement appropriate safeguards to ensure your data remains protected. These may include standard contractual clauses approved by the European Commission or other legally acceptable mechanisms to ensure adequate protection for your data.

5. Data Storage and Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. These include:

• Secure server infrastructure with industry-standard protection
• Encryption of sensitive data during transmission using SSL technology
• Limited access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know
• Procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, and whether we can achieve those purposes through other means.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: The right to request copies of your personal data
• Rectification: The right to request correction of inaccurate or incomplete data
• Erasure: The right to request deletion of your personal data
• Restriction: The right to request the suspension of processing of your personal data
• Data Portability: The right to request the transfer of your data to another organization
• Objection: The right to object to processing of your personal data
• Withdraw Consent: The right to withdraw consent where we are relying on consent to process your personal data

If you wish to exercise any of these rights, please contact us at [email protected]. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

You also have the right to make a complaint at any time to your local data protection authority. We would, however, appreciate the chance to deal with your concerns before you approach the authority, so please contact us first.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to collect information about your browsing activities and to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

We use the following types of cookies:

• Essential Cookies: These are necessary for the website to function and cannot be switched off in our systems.
• Performance Cookies: These allow us to count visits and traffic sources so we can measure and improve the performance of our site.
• Functionality Cookies: These enable the website to provide enhanced functionality and personalization.
• Targeting Cookies: These cookies may be set through our site by our advertising partners to build a profile of your interests.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

We may also use other tracking technologies such as web beacons, pixels, and SDKs to collect information about your interactions with our website and emails.

8. Children’s Privacy

Our website is not intended for children under the age of 16, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected], and we will delete such information from our systems.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and, if the changes are significant, we will provide a more prominent notice including, for certain services, email notification of privacy policy changes.

The “Last Updated” date at the top of this Privacy Policy indicates when it was last revised. We encourage you to review this Privacy Policy periodically to stay informed about our information practices.